Zeina

A Shopify storefront for a small womenswear label working in linen — ruffle sets, striped sets, wrap blouses and dresses.

The catalogue is kept deliberately short so every piece carries its own page and its own photography; sixty images across a dozen products. Email capture and Meta Pixel are wired in, because for a label this size the mailing list and the retargeting audience are the marketing.

What is different about this one: the only project where the right answer was to use a platform rather than build. A ten-product label does not need a custom storefront, and pretending otherwise would have cost the client money.